YAHYA KHALAF

Work
Systems
Values
Contact

E-commerce · Loyalty · AI Automation · Jeddah

Growth, built as systems.

I’m Yahya — an E-commerce & Loyalty Manager in Jeddah. I turn repetitive marketing and retail work into AI-powered systems that run every day, across 175+ stores and multiple online brands.

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175+

stores in the D+ loyalty rollout

4

ad platforms run daily — Meta, Google, Snapchat, TikTok

20+

custom AI skills in production

3

brands — retail, food, eyewear

Selected work

Real brands. Real systems.

What I’m building across retail, e-commerce and AI — from concept to daily operation.

Loyalty · In build

D+ Loyalty

Dukan — hard-discount retail, 175+ stores

Modernizing loyalty end to end: POS-integrated points, a mobile app with secure QR redemption, and one rollout across every store.

E-commerce · Live

dukan.me

Dukan Electronics on Salla

Conversion diagnostics, abandoned-cart recovery, a Klaviyo email & SMS program, and self-refreshing sales and stock dashboards.

Growth · Live

Moussallati Gourmet

makool.sa — authentic Aleppine frozen food on Shopify

Tracking rebuilt with GTM + CAPI, city-based delivery logic for Jeddah & Riyadh, and an AI content system that replaced a manual content role.

Brand · Ongoing

Cosmo Optical

Premium eyewear retail, Jeddah

Brand building and social content for a premium eyewear retailer — design-led, performance-minded.

Innovation · Ongoing

Dukan Innovation Council

Governance & frameworks

Council governance, the i2i innovation framework, and KPI tracking to build Dukan’s innovation function.

AI · Always on

AI Ops Stack

Personal automation ecosystem

20+ Claude skills wired into Meta, Shopify, Salla, GA4, Notion and Microsoft 365 — ads, reports, procurement checks and daily briefings on autopilot.

How I build

Spot it. Build it once. Let it compound.

01

Spot the repeat

Any task done every week is a system waiting to be built.

02

Build it once

AI + connected tools do the work. A human approves what matters.

03

Measure & compound

Track revenue, retention and hours saved — then improve the loop.

Toolkit — Claude · Notion · Shopify · Salla · Klaviyo · GA4 · GTM · Meta · Google Ads · Snapchat · TikTok · Replit · Expo

Values

How I think.

Genius-level simple

Maximum impact with minimum complexity. If it needs a manual, it isn’t finished.

Build once, run forever

Repetitive work is a signal to automate — not to keep doing it by hand.

Outcomes over output

Revenue, retention and time saved. Everything else is noise.

Human approves, machine executes

AI drafts and runs the work. People make the decisions.

Always learning

AI, design, trading and games — curiosity is the edge.

Build in public

Progress, not perfection. Share what works and what didn’t.

Now / Next

Progress, not perfection.

Now building

  • D+ loyalty app go-live across all Dukan stores
  • An AI content system for Moussallati Gourmet
  • One master ads engine for Arabic-first campaigns

Next

Packaging these systems into an AI-powered growth agency for brands in Saudi Arabia and the GCC — so any team can get the same leverage.

Contact

Is a repetitive process eating your team’s week?

Let’s turn it into a system. More ways to connect are coming soon.

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YAHYA KHALAF

Jeddah · E-commerce, Loyalty & AI Automation · 2026